Portland Trail Blazers founder and fellow Oregon History Maker Harry Glickman hired Schonely, also known as “Mr. Rip City,” for the team’s inaugural season in 1970. “The Schonz’s” thirty years behind the microphone included nearly 3,000 games and was the second-longest tenure in the NBA at the time. The legendary broadcaster was inducted into the Oregon Sports Hall of Fame in 2002 and was recognized by the Naismith Memorial Basketball Hall of Fame with the 2012 Curt Gowdy Media Award, presented annually to members of the print and electronic media whose longtime efforts have made a significant contribution to the game of basketball. That same year, The Oregon Association of Broadcasters honored Schonely with the 2012 Tom McCall Award. He has worked as a community ambassador for the Trail Blazers since 2003.
The Oregon Historical Society’s research library also holds in its collection Bill Schonely’s oral history, which was conducted by Jack McArthur and Ian Strauss at the Moda Center in Portland, Oregon, on July 24, 2019. In this interview, Schonely discusses his early interest in radio broadcasting, particularly his experience with Armed Forces Radio while he served in the U.S. Marine Corps. He describes receiving the job offer to join the Portland Trail Blazers, putting together a radio station to broadcast games, the naming of the team, and concludes the interview by sharing advice for aspiring broadcasters. The oral history and a video recording of the interview are both accessible online through OHS Digital Collections here.